Our Clients

Our Approach

Our sales team arranged an appointment with the head of sales. After several introductory meetings, we drew up a framework where our ET (Engagement Team) would carry out research and analysis on the current state of sales of our client’s product line.

Our Free Initial Investigation

A member of the ET conducted interviews with key management, procurement, fashion designers, ran several focus groups with previous customers to gain a better understanding of the problem.

The initial investigation was concluded with the presentation of a formal report to our client. This report highlighted our findings, and more importantly set tangible goals and a roadmap of achieving sales. These were all boardroom issues attracting a lot of attention.

The project was to last twelve months with 40 hours of consulting time, and a further 80 hours from our support staff.

The Problem

The client not only suffered from a drop of sales, but suffered from increased costs in production, logistics and warehousing. Furthermore, the marketing mix was somewhat limited in scope and showed a distinct lack of connect with the consumer. To compound the problem the overall fashion design of the clothing lacked originality and didn’t fit the aspiration of the business.

The Solution

We attacked the problem with a three pronged approach; first we got our fashion design team to give all the fashion items a facelift, as well as sourcing organic cotton from India, second, we began to source the most suitable logistics & warehousing company, and finally we created a better marketing mix and communications strategy.

Within three months we had given the whole clothing range a facelift, made them more sustainable, and brought down the cost of production through alternative sourcing. In partnership with our client we developed a penetrating marketing mix for their new product line. After running focus groups with customers, we structured, developed and executed the most effective form of communication.

Embedding the Solution

Our support staff monitored sales closely, and ensured that the best practices were implemented. Within six months of the new product line being introduced, complemented by a more sophisticated communications campaign, sales began to significantly increase. Sales were up 32% by the time our contract was concluded.

We continue to provide Managed Services.