Our Clients

Our Approach

Our Engagement team was referred too by another client. We arranged an appointment with the head of Marketing & MD. After several introductory meetings, we drew up a framework where our ET (Engagement Team) would carry out initial research and analysis on the current state of marketing.

Market Research

Our ET realised early on during initial research that our client had no coherent strategy in place to market their retail outlet. More pressing was the issue of how little they knew or understood about their potential client base.

Unlike other marketing companies who aim to understand your product and then market them; or ET know that our clients know their product/service, but seldom do they understand the behaviour & motivations of their clients.

Phase 1: our ET conducted research with the sole aim of understanding the psychology of our clients potential customers. Phase 1 was concluded with the presentation of a formal report highlight top five characteristics of our potential market audience.

Market Strategy

Phase 2 consisted of building a 6-month marketing strategy based on the core findings from the Market research.

Key Stakeholders were brought together and creative mind mapping sessions were facilitated by our ET. We built upon the core ideas, quantified them, did a cost analysis, and finally put a coherent strategy together.

Phase 2 was concluded with the presentation of a formal report to the board on a 6-month marketing strategy.

Executing Strategy

Phase 3: Having developed a strategy for a 6-month period, our clients decided that our MS (Managed Services) team should execute it, since our ET had researched & co-developed it.

Our MS team were lead by our consultants and coordinated the entire marketing exercise, leaving our clients to get on with what they do best - developing their services.

Our MS team executed the marketing exercise within the set budget and increased sales by 21%

Embedding the Solution

Our support staff monitored sales & marketing closely, and ensured that the best practices were implemented. Within six months of the new strategy being introduced, complemented by a more sophisticated communications campaign, sales continued to significantly increase.

Market Research: Clients billed for 30 hours work
Market Strategy: Clients billed for 40 hours work
Execution: Clients billed for 80 hours work

We continue to provide Managed Services.